With 3 SKUs and 7 States, How Medusa is Making a Difference?
The lager beer market 🏪 in India has been growing rapidly, and it’s expected to continue its upward trend, with a CAGR (Compound Annual Growth Rate) of around 6.2% from 2025 to 2033. But did you know, you only play a significant role in this growth?
Here’s why :
- Consumer Preferences: Millennials, in particular, increasingly opt for beer during social gatherings and celebrations.
- Lifestyle Changes: The evolving lifestyle of consumers has significantly impacted the beer market’s growth.
- Craft Beer Expansion: With several microbreweries and craft beer options booming, beer consumption has become more experiential and cultural.
How are we playing a significant role? 🤔
From introducing limited edition products like “House of Dragon”
to entering the mild beer segment with “Medusa Air”, we aim to meet diverse consumer demands. Moreover, our participation in and sponsorship of events focused on music, art, humour, sports, and other key segments strengthens brand recall and creates lasting impressions.
Do you have any suggestions for us? Let us know in the comments below!
